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OUR
STORY
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Dear Friend, thank you for finding us!
It is a joy to share with you
the story of this Company born within
Ananda Sangha India,
called
Anjali Khadi Clothing.
Thank you for blessing it with your reading!
The photos you'll see on the next pages, will show you glimpses
of an adventure
come out of an invitation by
Swami Kriyananda,
founder of the
Ananda Brotherhood Colonies
worldwide, to create a business in order to
help financially his Work in India for his spiritual Master
Paramhansa Yogananda.
When Swamiji felt the inspiration to serve his Master in India,
and here he moved after serving him
for almost 60 years
in the USA and Europe, he knew that economical help would be
necessary
to materialize this, thus thought about something that could help with Prosperity not only
Ananda,
but the same Land where he moved to.
This is how Anjali Khadi Clothing Pvt Ltd came into the scene!
Founded on a spirit of anjali, the act of offering to
God,
by an
Italian
disciple to
whom Swamiji proposed the idea,
this business was created
intending to spread beyond India through clothes and products,
the spirit lying behind some of India's most essential
traditions:
hand spinning and hand weaving, dyeing with herbs and
plants,
using Organic cotton grown with the help of Nature
and not of chemicals, respecting
People and Nature in any form, in a spirit of Ahimsa,
the immortal principle of non-violence
which has blessed
this Land since ever, till the more recent and well known
Gandhian philosophy.
Following this spirit of antique simplicity, purity, silence,
peace, contentment, humility, love for God,
many windows started to open. Many realities lying within
the Country of India, showed unknown doors.
This is how our lines of clothes, shawls, cushion covers and
linen for home started to blossom out of
Khadi cottons and silks,
Organic cotton
with
vegetable dyes
and
Ahimsa silk,
the silk made without killing butterflies.
Thank you for
joining us in this inspiring journey.
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Cecilia with Swami Kriyananda, Milano, Italy, 2006 |
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This is how
Khadi cottons and silks,
the famous hand spun and hand woven fabrics of
Gandhian memory,
one of the silent weapons of India's peaceful struggle for
freedom, became
Yoga Clothes for western people,
as a symbolic bridge between such different worlds and
were named Ananda
India Yoga Line, willing
to be a humble channel of that same spirit with which
they have been
woven for centuries, and helping villagers
to have a dignified income by a job done
at home, without
searching improbable fortunes on the
grey streets of enormous, difficult cities.
From
Rajasthan, West Bengal, Bihar, to the west!
And this is how the
cotton organically grown without any
chemical pesticide or fertilizer in
Madhya Pradesh, Central India, has become modern yoga
clothes, bath towels, bed linen, good
for the 1,000 families of farmers who no longer get diseases
or commit suicide to pay
debts in order to buy chemicals, good for people who use these clothes and linen, totally
pure
for any skin, being even
bleached naturally and dyed with vegetable colors, by the
antique methods
of Gujarat, western India.
And good for the very Land where they are grown,
helped in such
ways to remain fertile!
Last but not least, our
Ahimsa Silk range of fabrics
woven without killing the butterflies in
their state of pupae
within cocoons, unlike during the normal procedure of silk production, and
become
soft, beautiful cushions for meditation or to simply rest the neck, and shawls, stoles, scarves,
throws, for people who want to wear and surround themselves with vibrations of ahimsa,
the 'non violence'
proclaimed by Patanjali as one of the means to be
one with God.
The Ahimsa Silk Project we support, helps 25,000
tribal families of the poor State of
Jharkhand, central-east
India,
to have a dignified livelihood, by harvesting cocoons, spinning
and
weaving these beautiful fabrics; helps
over 20,000 acres of natural forests to remain alive
and well
maintained, instead of disappearing out of
being cut in order for poor tribes to sell
wood, and over the
past 3 years, has planted 3,000 acres of plantation
forest for cocoons harvesting.
More of interest:
* Cecilia
with Tara Gandhi, grand-daughter of the Mahatma,
at a Congress in honor of Kasturba Gandhi, February 2006, at
the Gandhi Smriti, New Delhi, place of Gandhi's martyrdom,
where he lived the last months of his life
* Article with Anjali clothes in Yoga Journal,
Italian version, December 2006
* Article
on Anjali Khadi in Yoga Journal, Italian version, January 2007
* Talk about Anjali Khadi at a Kriya Yoga Retreat
in Ananda, March 2007, Gurgaon, India
* Interview of Cecilia Patitucci Sharma with Jaya
Helin about Anjali Khadi Clothing, October 2007
* Appearance in
'Love Delhi' , wonderful guide to Delhi, by Fiona Caulfield,
March 2008
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Anjali Khadi Clothing supports Ananda
Sangha India, Mother
Miracle and Draupadi
Trust
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